Enrollment Growth
Systems
I do not post on social and hope for the best. I build enrollment infrastructure that captures, nurtures, and converts families from first impression to first day.
This is for you if: You are approved and need to fill seats — or you have been open and are not hitting your enrollment targets. Either way, I will find where the gap is and build a system to close it.
The honest truth
Most schools do not have
an enrollment problem.
They have a systems problem.
You are posting. You are showing up to events. You are doing the things people told you to do. But the seats are still not full and you do not know why.
Here is what is usually happening. Families are finding you and then losing you. The follow-up is missing. The funnel has holes. The open house is not converting. And nobody told you any of this because most consultants just hand you a social media plan and call it enrollment strategy.
I look at the whole picture. I find where families are dropping off. And I build the system that keeps them moving all the way to enrolled.
I build the whole system.
Not just the social media.
Most enrollment help stops at awareness. I start there and keep going. Interest capture. Nurture sequences. Open house strategy. Lottery management. Post-enrollment follow-up. Every single touchpoint is intentional and built specifically for your community.
By the time your lottery opens, your pipeline should already be full. Families should already know who you are, trust what you are building, and have their documents ready. That is what I am here to make happen.
This is not a one-size-fits-all playbook. Every school I work with gets a strategy built around their specific community, their specific gap, and their specific enrollment window.
You are approved and need to fill seats, you have been open and are not hitting targets, or your lottery is coming up and your pipeline is nowhere near where it needs to be.
- Interest and waitlist campaigns
- Intent-to-enroll funnel design
- Email and SMS nurture sequences
- Open house strategy and conversion
- Family pipeline management
- Lottery and announcement strategy
- Enrollment gap recovery plans
"We went from scrambling to fill seats to having a waitlist. Kristina completely changed how we think about enrollment."Charter School Founder — TX
Four steps from empty pipeline
to full seats.
Tap each step to see exactly what I do and why it matters.
I find where you are losing families.
Before I build anything, I look at everything. Your current funnel, your numbers, your follow-up process, your website, your social, your open house results. Most schools are losing families somewhere specific and nobody has told them where. I find it and I tell you exactly what is broken and what to fix first.
- Full enrollment funnel review
- Lead source and drop-off analysis
- Website and landing page audit
- Follow-up process review
- Open house conversion assessment
- Clear action plan with priorities
I build everything that moves a family from curious to committed.
Interest forms, waitlist campaigns, SMS sequences, email nurture, social content, text reminders — every touchpoint that keeps a family moving through your funnel until they are enrolled. Nothing is generic. Everything is written for your school and your community.
- Interest capture forms and landing pages
- Waitlist and intent-to-enroll campaigns
- Email nurture sequence build-out
- SMS outreach and follow-up sequences
- Social content aligned to enrollment window
- Family communication templates
Your open house is your highest-converting moment. Let's use it.
Most open houses feel like tours. Families walk in, look around, and leave without signing anything. I help you design an experience that builds trust, answers the questions families are actually asking, and closes seats on the spot. The follow-up system we build after the event is just as important as the event itself.
- Open house experience design
- Family journey mapping for the event
- Presentation and script support
- On-site enrollment capture setup
- Post-event follow-up sequence
- Conversion tracking and next steps
The lottery is not the finish line. It is the beginning.
Lottery announcements, waitlist management, acceptance follow-up, document collection, deposit reminders — I build the system that gets families over the finish line after they are selected. Most schools lose 15 to 20 percent of their seats between lottery and first day. I make sure that does not happen to you.
- Lottery announcement campaign
- Acceptance and waitlist communications
- Document collection follow-up system
- Deposit and confirmation reminders
- Summer bridge communication plan
- First day readiness sequence
Every family goes through
the same five moments.
Most schools only show up at the first one. I build for all five.
Family hears about your school for the first time.
Social media, word of mouth, a flyer, a Google search. This is where most school marketing stops. It is also just the beginning.
They visit your website or follow your page.
This is where most schools lose families. The next step is not clear, the follow-up is missing, and the family moves on. I fix this.
They join an interest list, attend a tour, or come to an open house.
Trust is building but not locked in. This is where your open house strategy, nurture sequences, and follow-up do the most important work.
They submit their enrollment application or enter the lottery.
Every step before this one made this moment possible. A strong funnel means families arrive here already confident and ready.
They accept their seat, submit their documents, and show up on day one.
The seat is filled. The family is yours. And a system is in place to make sure it happens again next year.
Most schools only show up at step one. They post, they get clicks, and then families disappear. I build the infrastructure that keeps families moving through every single step — all the way to first day.
Real numbers from
real schools.
These are not projections. They are results from schools I have worked with.
Schools I work with see an average 40% increase in enrolled students within their first full enrollment season working together.
40Across client schools, 96% of available lottery seats are filled by families who were nurtured through the full enrollment funnel.
96On average, schools triple the size of their active family pipeline within the first 60 days of working together on lead generation.
3xResults vary by school size, market, and enrollment window. These figures reflect averages across KPCK client schools from 2022 to present.
Empty seats are not
a social media problem.
Let's fix the real thing.
If your lottery is coming up, your numbers are not where they need to be, or you just got approved and have no idea where families are going to come from — this is exactly where I start. Tell me where you are and I will tell you what to do next.