You know what
you're building.
I know how to
get you there.
I work with charter school founders at every stage of the journey. Scroll through our service overview to see what stage you’re in.
What I offer
Three ways I show up
for your school.
Pick the service that matches where you are right now.
Charter Launch & Approval
You have a vision for a school your community actually needs. I help you build the marketing plan, community strategy, and positioning that gives your petition the best possible chance of getting approved. I am not here to write your whole petition — I am here to make sure the world around it is strong enough to back it up.
You are in the pre-petition phase and need help building community awareness, generating family interest, and positioning your school concept before you go in front of an authorizer.
- Community marketing plan
- Pre-petition outreach strategy
- Brand and messaging foundation
- Petition positioning support
- Family interest building campaigns
- Social media presence setup
- Community event planning
Enrollment Growth Systems
I do not post on social and hope for the best. I build enrollment infrastructure that captures, nurtures, and converts families from first impression to first day. Every workflow is intentional and built specifically for your community — not copy-pasted from a generic playbook.
You are approved and need to fill seats — or you have been open and are not hitting your enrollment targets. Either way, I will figure out where the gap is and build a system to close it.
- Interest and waitlist campaigns
- Intent-to-enroll funnel design
- Email and SMS nurture sequences
- Open house strategy and conversion
- Family pipeline management
- Lottery and announcement strategy
- Enrollment gap recovery plans
Brand Strategy & Identity
Your brand is the first thing a family decides to trust or walk away from. I build full brand ecosystems for charter schools — not just a logo, but the complete visual and verbal identity your school deserves. The kind that makes families stop scrolling and say "that school feels like us."
You have a school that does not have a strong identity yet, or your current brand does not reflect who you actually are and the families you are trying to reach are not connecting with it.
- Brand identity and naming strategy
- Color palettes and typography systems
- Messaging frameworks and brand voice
- Website design and development
- School collateral and signage
- Social media branding
- Community presence tools
Not sure which one
is right for you?
Schedule a call with me and tell me where you are in the journey and I will tell you exactly where to start.