You know what
you're building.
I know how to
get you there.

Your school does not need more disconnected deliverables. It needs a brand, website, enrollment system, and marketing direction built to work together.

Work With Me
Services + Investment Guide

Choose the level of partnership your school needs

Every engagement starts with strategy. Prices below are starting investments — a final scope is confirmed after discovery.

Brand Essentials

$3,500

A focused visual identity for a school with established positioning and messaging.

  • 90-minute discovery session
  • Primary logo, secondary mark, and icon
  • Color and typography system
  • 10-page quick-use brand guide
  • Two concept directions, two revisions
Best for: Founders who need a polished, usable identity without a full messaging engagement.
Scope note: Naming and messaging are not included.
Most Popular

Charter Brand System

$4,800

A strategic identity and messaging foundation designed for school launch and enrollment.

  • Brand strategy workshop
  • Positioning and value proposition
  • Messaging framework and voice guidance
  • 20+ page brand and messaging guide
  • Three editable launch templates
Best for: Schools preparing for approval, launch, or a meaningful rebrand.

Founding School Brand

$7,500

A complete public-facing system for a school preparing to introduce itself to the community.

  • Everything in Charter Brand System
  • Tagline and campaign messaging
  • Founding story and website copy framework
  • Enrollment one-sheet, deck, and social kit
  • Family-facing FAQ language
Best for: Founding teams that need one cohesive story across approval, outreach, and enrollment.

Website Essentials

$4,500

A streamlined, polished web presence using an approved brand and client-supplied copy.

  • Up to five core pages
  • Custom styling in Squarespace or Wix
  • Mobile-responsive build
  • One inquiry or contact form
  • Basic on-page SEO setup
Best for: Schools that need a credible early-stage presence.
Scope note: Client supplies final copy, photography, and required policy language.
Most Popular

Enrollment Website

$6,500

A strategic website designed to build trust and convert parent interest.

  • Discovery, sitemap, and journey strategy
  • Up to 10 pages
  • Strategic copywriting for core pages
  • Email/CRM form integration
  • SEO, analytics, conversion tracking
Best for: Approved schools actively building awareness and enrollment.

Launch Website

$9,500

A deeper digital platform for a school approaching opening day.

  • Everything in Enrollment Website
  • Up to 15 pages
  • Board, careers, events, giving sections
  • Two form or automation integrations
  • 30 days of post-launch care
Best for: Schools with multiple audiences, launch milestones, and operational content.
Scope note: Complex databases, custom applications, and multilingual builds are quoted separately.

Enrollment Audit + Action Plan

$950

A senior review of what is helping or hurting your enrollment funnel.

  • 90-minute leadership session
  • Website, messaging, social, email review
  • Priority scorecard
  • 90-day action plan
Best for: Teams that need clarity before committing to a larger engagement.
Most Popular

90-Day Enrollment Sprint

$7,500

A focused campaign system built around one enrollment goal, season, or grade-band priority.

  • Enrollment strategy and campaign concept
  • 90-day channel and content plan
  • Five-email parent nurture sequence
  • 12 social graphics with captions
Best for: Schools with a clear enrollment window and internal staff to support outreach.

Opening-Year Launch Partner

$22,500

A coordinated 16-week engagement that builds the core launch infrastructure and campaign system.

  • Charter Brand System
  • Enrollment Website
  • Strategy and launch calendar
  • Biweekly leadership meetings
Best for: Approved founding schools that need one accountable partner across brand, web, and enrollment.
Scope note: Paid media, photography, printing, and on-site event staffing are separate.

Essential Content Partner

$1,350/mo

Consistent, school-aligned content without handing your team another calendar to manage.

  • Monthly content strategy
  • Eight original feed posts
  • Scheduling across two platforms
  • Monthly performance snapshot
Best for: Schools that can provide timely photos, updates, and approvals.
Scope note: Community management, reels, photography, and paid ads are not included.
Most Popular

Enrollment Communications Partner

$2,400/mo

A fuller communications rhythm built around parent interest and enrollment movement.

  • Monthly enrollment campaign plan
  • 12 posts and eight story sets
  • One parent-facing email campaign
  • Performance dashboard
Best for: Schools actively recruiting families or building a pre-opening community.

Campaign Content Upgrade

+$900/mo

Add campaign-level creative volume during a priority enrollment window.

  • Four additional feed posts
  • Two short-form edited videos
  • One additional email campaign
  • Campaign-specific reporting
Best for: Existing retainer clients during application, lottery, or back-to-school season.

Marketing Advisor

$2,500/mo

Senior guidance for a team that can execute but needs sharper priorities and accountability.

  • Up to eight advisory hours/mo
  • Monthly strategy session
  • Campaign and messaging review
  • Two-business-day email response
Best for: Schools with an internal coordinator, founder, or communications lead.
Scope note: Three-month initial term.
Most Popular

Fractional Marketing Director

$4,500/mo

Embedded leadership for schools managing multiple campaigns, vendors, and enrollment priorities.

  • Up to 18 leadership hours/mo
  • Annual and quarterly planning
  • Vendor and internal coordination
  • Two leadership meetings/mo
Best for: Schools that need a strategic marketing owner without a full-time hire.
Scope note: Six-month initial term.

Fractional CMO Partner

$6,500/mo

Executive-level ownership for organizations that need marketing tied directly to enrollment, reputation, and growth.

  • Up to 30 leadership hours/mo
  • Executive strategy and budget ownership
  • Board-ready reporting
  • Weekly leadership cadence
Best for: Established schools, networks, and complex founding teams.
Scope note: Six-month initial term. Execution team and ad spend are separate.
Not Sure Which One is For You? Book a Call

Not sure which one
is right for you?

Schedule a call with me and tell me where you are in the journey and I will tell you exactly where to start.

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