You know what
you're building.
We know how to
get you there.
Your school does not need more disconnected deliverables. It needs a brand, website, enrollment system, and marketing direction built to work together.
Find the support your school needs next.
Whether you are building a school from the ground up, strengthening a current enrollment cycle, or ready for senior-level direction, every engagement is designed around one question: what will help the right families choose your school?
Brand Essentials
A refined visual identity for schools with a clear direction that need a credible, consistent public-facing brand.
- Brand discovery session
- Primary logo, secondary mark, and icon
- Color and typography system
- 10-page quick-use brand guide
- Two concept directions and two revision rounds
Charter Brand System
A strategic identity and messaging foundation designed to help families understand your difference and trust your school before they ever visit.
- Brand strategy workshop
- Positioning and value proposition
- Parent-facing messaging framework
- Logo suite and visual identity
- Brand voice and messaging guide
- Three editable launch templates
Founding School Brand
A complete launch-ready brand system for founding teams who need one clear story across board conversations, community outreach, and family enrollment.
- Everything in Charter Brand System
- Tagline and campaign messaging
- Founding story and key message library
- Enrollment one-sheet and pitch deck
- Family-facing FAQ language
- Social launch toolkit
Website Essentials
A clean, credible website for a school that needs a professional home online and a clear path for prospective families to inquire.
- Up to five core pages
- Custom Squarespace or Wix design
- Mobile-responsive build
- One inquiry or interest form
- Basic on-page SEO setup
Enrollment Website
A strategic website built around the parent decision journey. It is designed to make your school easier to understand, easier to trust, and easier to choose.
- Discovery, sitemap, and enrollment journey strategy
- Up to 10 custom pages
- Strategic copywriting for core pages
- Interest-list or CRM integration
- SEO, analytics, and conversion tracking
- Enrollment-focused calls-to-action
Launch Website
A deeper digital platform for schools approaching opening day, managing multiple audiences, and building trust at every public touchpoint.
- Everything in Enrollment Website
- Up to 15 custom pages
- Board, careers, events, and giving sections
- Two form or automation integrations
- Resource library or FAQ setup
- 30 days of post-launch support
Enrollment Intensive
A focused strategy session for school leaders who need to understand what is slowing enrollment and where to focus next. We review your family journey and community presence, then build a practical plan your team can put to work.
- Pre-session review of your brand, website, interest forms, and follow-up process
- Half-day virtual strategy intensive
- Enrollment gap and opportunity assessment
- Review of community outreach and partnership efforts
- Priority audiences, organizations, and outreach opportunities
- Recommendations for volunteer and parent ambassador roles
- 90-day action plan with responsibilities and next steps
- Written follow-up recommendations
Enrollment Accelerator
A focused enrollment and community engagement campaign for schools with a growth goal and a deadline. We connect family messaging, digital communications, local relationships, and follow-up around the same next step.
- Enrollment assessment, growth strategy, and campaign concept
- Parent audience research and community insight
- 90-day campaign, content, and outreach plan
- Family-interest capture and follow-up funnel strategy
- Parent email nurture sequence
- Content direction and recruitment messaging
- Community outreach coordination with your recruiter or designated lead
- Partnership prospecting, introductory outreach, and relationship tracking
- Volunteer and parent ambassador coordination for agreed campaign activities
- Recruitment event promotion and post-event follow-up planning
- Select initial event attendance to establish the outreach approach and coach your team
- Staff and volunteer training on family conversations, school talking points, interest capture, and follow-up
- Branded event material design, including banners, backdrops, signs, flyers, and QR code displays
- Shared tracking for family interest, community support, and lead sources
- Weekly working meetings, performance reporting, and campaign adjustments
Opening-Year Launch Partner
A coordinated launch partnership for approved founding schools that need experienced support across brand, website, enrollment, and community engagement. We help your team build local relationships and a consistent family experience from first inquiry through opening day.
- Charter Brand System
- Enrollment Website
- Launch and enrollment campaign strategy
- Parent communications, nurture sequences, and conversion systems
- Community outreach strategy and coordination across agreed launch activities
- Community partnership development, introductions, meeting coordination, and next-step tracking
- Volunteer and parent ambassador program setup
- Volunteer recruitment communications, onboarding materials, role assignments, and scheduling for agreed events
- Open house and recruitment event planning, promotion, and follow-up systems
- Family FAQs, outreach materials, and school talking points
- Shared tracking for prospective families, community partners, and volunteers
- Coordination with the founder, principal, recruiter, and designated school staff
- Biweekly leadership meetings, performance reporting, and launch priorities
How our partnerships are scoped
Every engagement includes defined deliverables, responsibilities, and a timeline. Community outreach, partnership development, and volunteer coordination are scoped around your school’s goals and team capacity.
Paid advertising, printing, production, photography, travel, background screening, and software subscriptions are quoted separately. On-site attendance is limited to the initial events agreed in your proposal; additional attendance and event staffing are quoted separately. School leadership retains responsibility for volunteer clearance and supervision, admissions decisions, and approval of formal partnership agreements.
Enrollment and demand targets guide the work. They are not guarantees of signatures, applications, enrollment, or charter approval.
Communications Foundation
Consistent, strategic communications for schools that need their public presence managed with intention, not treated like an afterthought.
- Monthly communications priorities
- Eight original feed posts
- Scheduling across two platforms
- Monthly performance snapshot
- One strategic check-in per month
Enrollment Communications Partner
A strategic communications rhythm tied directly to parent trust, family engagement, and enrollment movement. Not just posts for the sake of posting.
- Monthly enrollment campaign plan
- 12 original feed posts and story content
- One parent-facing email campaign
- Messaging and CTA direction
- Enrollment funnel review
- Monthly performance dashboard
Priority Campaign Upgrade
Extra campaign capacity for the enrollment moments that matter most, including application launch, lottery, re-enrollment, and opening-day recruitment.
- Four additional campaign posts
- Two short-form edited videos
- One additional email campaign
- Campaign landing-page recommendations
- Campaign-specific reporting
Enrollment & Marketing Advisor
Senior strategic guidance for school leaders with an internal person to execute, but no experienced enrollment or marketing leader setting the direction.
- Monthly strategy and priority planning
- Enrollment funnel and messaging review
- Campaign feedback and decision support
- Up to eight advisory hours per month
- Two-business-day email response
Fractional Enrollment Director
Embedded leadership for schools that need someone to connect enrollment goals, brand, community outreach, family communications, and team execution.
- Monthly enrollment and communications strategy
- Quarterly campaign and growth planning
- Vendor and internal-team coordination
- Two leadership meetings per month
- Performance dashboard and optimization
- Up to 16 leadership hours per month
Fractional CMO Partner
Executive-level marketing leadership tied directly to enrollment, reputation, growth, and long-term sustainability for a school or network.
- Annual and quarterly growth planning
- Executive strategy and budget guidance
- Board-ready performance reporting
- Weekly leadership cadence
- Vendor oversight and team accountability
- Up to 28 leadership hours per month
Not sure which one
is right for you?
Schedule a call with me and tell me where you are in the journey and I will tell you exactly where to start.