Families decide in seconds. Let's make sure those seconds count.
If your school does not have a brand yet, or the one you have is not connecting with the families you are trying to reach, I can fix that. Tell me about your school and let's build something that actually feels like you.
This is for you if: You do not have a strong identity yet, or your current brand does not reflect who you actually are and the families you are trying to reach are not connecting with it.
A brand is not a logo.
It is the first decision
a family makes about your school.
Most charter schools underinvest in brand and then overspend trying to fix enrollment problems that were actually brand problems the whole time. Families do not trust what they do not understand.
I build the brand that makes a family stop scrolling and say "that school feels like us." Your visual identity, your voice, your messaging framework, and your web presence all working together — not just a logo on a flyer.
Everything I build is specific to your school, your community, and the families you are trying to reach. Nothing is templated. Nothing is copy-pasted.
You do not have a strong identity yet, or your current brand does not reflect who you actually are and the families you are trying to reach are not connecting with it.
- Brand identity and naming strategy
- Color palettes and typography systems
- Messaging frameworks and brand voice
- Website design and development
- School collateral and signage
- Social media branding
- Community presence tools
"Working with Kristina was one of the best decisions we made during our launch year. We got a brand families actually trust."Dr. Christine Keck — The Meliora School
Four steps from no brand
to a brand that works.
Brand Discovery
I learn your school's mission, values, community, and the families you are building for. This shapes every single decision we make.
Visual Identity
Logo, colors, typography, and the full visual system your school will use everywhere — built to be consistent and recognizable from day one.
Messaging Framework
Your brand voice, key messages, and the language your school uses to talk to families, the community, and authorizers in a way that actually lands.
Web & Collateral
Website design, social media branding, and the community-facing materials that bring the whole brand to life in the real world.
Some of Our Work:
Atlanta’s First Tuition-Free Health Sciences Middle and High School. Through rigorous health science curriculum, early college credit, mentorship, and hands-on clinical experience, AIM gives students in grades 6-12 a proven, tuition-free roadmap to high-demand healthcare careers, financial independence, and academic advancement–all before they turn 18.
Full brand identity, custom Squarespace website, and ongoing marketing retainer for Gwinnett County's first 6-12 charter school. 100+ families enrolled in 10 days. $2M grant awarded. Still going.
Custom website design and development with Google Translate integration — built so every family in Fort Worth, regardless of language, could access the school's vision and enrollment information without a barrier.
Custom Squarespace website build and ongoing marketing retainer for a STREAM-based 6-8 charter school in Douglasville, GA. Full site architecture, enrollment funnel, community partner showcase, and active monthly marketing support.
Custom website design and development for a proposed K-8 charter school in Clayton County, GA. Built to establish credibility, communicate vision, and capture family interest before the school was approved.