Kristina Peck, Founder of KP Charter Kollective
Founder & CEO
Meet the Founder
Kristina.
Consultant · Builder · Someone who’s been in the room.

“I started this because I kept watching brilliant educators build incredible schools that families could not find. I knew how to fix that.”

A nurse. A pandemic.
And a decision that changed everything.

Before KP Charter Kollective existed, I was an LPN working 21 consecutive 12-hour shifts. The pandemic had upended everything — including the path I thought I was on.

I relocated to Charlotte, NC with nothing but my work ethic and my instincts. There was no roadmap, no industry connections, and no guarantee it would work.

What I had was the ability to see a problem clearly, and the stubbornness to do something about it. Charter school founders were building incredible things, but families couldn’t find them. That gap was not a marketing problem. It was a systems problem. Systems are something I know how to build.

The schools weren’t failing because of a weak mission. They were failing because families never found them — or found them too late.

I don’t show up with a
pitch deck. I show up with questions.

The first thing I do with every founder is ask — not tell. What’s actually going on with enrollment? Where are families dropping off? What have you already tried? What’s the real story behind the school?

I’ve sat with founders at every stage: those still figuring out their petition, those who got approved and then realized nobody told them what comes next, and those who are open but staring at enrollment numbers that are not where they need to be.

Every situation is different. Every school has a different community, a different mission, a different problem. I bring pattern recognition from 8+ schools, hundreds of families, and years of figuring out what actually moves the needle — not a template.

My goal is not to sell you a strategy deck. It is to help you fill your school.

I’m also a mom.
That changes everything.

I have two children — Gigi and AJ — both on the autism spectrum. If you want to know the real reason I care so deeply about what charter schools are building, that’s it.

I’ve spent years researching curriculum models, classroom environments, sensory-informed design, and what it actually takes for kids on the spectrum to not just survive school but thrive in it. I know what it feels like to sit across from a school and wonder — do you actually see my child, and do you have the capacity to meet them where they are?

Most families asking about your school are asking that same question about their own kids. They are not just evaluating your test scores or your facilities. They are deciding whether you understand them and whether you truly see their family.

That’s why enrollment isn’t just a marketing problem to me. It’s a trust problem. I know exactly what it takes to earn it.

Everything I’m building — the consulting work, the software, the school model I’m developing — is shaped by what I’ve learned as a parent who had to fight for the right environment for her kids. This work comes from the inside, not the outside.

The things that shape
how I do this work.

01
Every school deserves to be found.
A great mission doesn’t fill seats on its own. Families need to find you, understand you, and trust you before they ever step through the door.
02
Small things done right compound.
One well-timed email. One strong open house. One clear message at the right moment. I’ve watched the simplest things change enrollment trajectories.
03
Founders deserve real partners.
Founders deserve true partners, not vendors or consultants who disappear after the deliverable. They need people who show up through the hard parts, tell the truth, and stay in it for the long haul.

The experience behind
the work.

These are not credentials for their own sake. They provide context for why this approach works.

8+ charter schools served across NC, GA, TX, and TN
300+ new students added through enrollment strategy
$15M+ in funding supported across client schools
Founder of KPCK Suite — enrollment software built for charter schools
Background in healthcare — systems thinking, high-stakes environments
Based in Kannapolis, NC — serving schools nationwide

“I did not come from the charter school world. I came from a world where you figure things out under pressure, you do not leave until the work is done, and you show up for the people counting on you. That experience translates well.”

— Kristina Peck

Let’s Connect

If any of this resonates,
I’d love to hear about your school.

There is no pitch and no pressure. Just a real conversation about where you are and what you need. Read our full story, or apply to work together.

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