Project Two
The Meliora School
Gwinnett County’s First 6th-12th Charter School
The Meliora School, Gwinnett County's only charter school serving grades 6-12, partnered with our agency to establish a compelling brand identity and digital presence. Facing challenges of undefined branding, underdeveloped online presence, low community awareness, and inconsistent messaging, the school needed a comprehensive solution to position itself as a leader in innovative education.
The Kollective delivered full branding, web design, and ongoing brand management that transformed the school's image and significantly improved its community engagement.
What We Achieved:
Developed community outreach and digital marketing strategies that boosted open house attendance by 40%
Established integrated lead generation systems that built stronger connections with prospective families
Increased enrollment inquiries by 30% through improved online visibility and streamlined application processes
Designed responsive, user-friendly website with streamlined enrollment features, resulting in 45% increased web traffic
Implemented consistent brand messaging across all platforms through comprehensive brand guidelines